Ravish Kumar, Head – Regional TV Network, Viacom18, further added, ‘’Gujarati language has clocked the highest growth rate amongst all language TV viewership with an astounding 36 per cent year-on-year growth. He added that Gujarat presents a unique opportunity for them and they can leverage their regional GEC COLORS Gujarati’s strong 43 per cent market share position and capture a current white-space in the market – movie broadcast. Over the last 2 years our regional cluster has grown at a CAGR of 36.5 per cent in viewership and 22 per cent in revenue.” said Sudhanshu Vats, Group CEO & Managing Director, Viacom18 at the announcement of COLORS Gujarati Cinema. Since then not only have we added 7 more channels but also entered new markets through our broadcast, digital and films businesses. “Four years ago we consolidated and re-branded our play in regional TV broadcast under the COLORS umbrella. It will be a part of the network’s primary COLORS wala Value+ Pack. Viacom18 Media on Tuesday announced the launch of Colors Gujarati Cinema, the network’s second Gujarati channel.įollowing the success of COLORS Kannada Cinema, Viacom18’s latest foray into regional movie broadcast – COLORS Gujarati Cinema – will launch on June 1st, 2019 as a pay channel.
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